Close

Malcolm Bulala: Genuine

Genesis

Raised in the township of Nkowa-Nkowa right outside of the town of Tzaneen, Malcolm Bulala describes the type of child he was when growing up. “I was almost always the weird one. An outlier I suppose. I’d always stand out also by being easy to talk to and highly talkative and a very good negotiator,” he says. 

For one who is mostly known for doing music, little did people know he was about to pull something off his sleeve, the world of entrepreneurship was waiting at his doorstep. Malcolm welcomed this guest about five years ago and little did he know it would become a permanent resident in his life. “Honestly, I’d say it’s a wildfire that sparked only half a decade ago, I think as we grow we learn about new things and eventually outgrow others. So I believe that business is one of the things I grew into”, he says. 

Leyinene translated as Genuine is the name of his business. “I’d say in my own words while bragging a bit, it is out of all the similar existing products, the “real deal'” , he confidently says. The confidence he has in his products seems to have rubbed off on his customers as they two have proven to have the same confidence in it. He then says, ‘Ku Twa A Va Tweli’ so when it comes to food, what people experience on their taste buds, will never allow their tongues to remain silent.”

One of Leyinene’s best sellers has been their Northern Chilli Source. A few would be surprised that this young man has been making that source for some time but it was exclusively for his family. “My family has been enjoying it for quite some time and my siblings have since been motivating me to start selling,” he says. His siblings sure have great taste buds because they were right, the what was once a Bulala family exclusive chilli source has gained popularity in a short space of time.

“The road of entrepreneurship is not one lacking bumps and this young man was not exempt from experiencing them. He says that, “introducing the product to the market and convincing people as to why they should spend their money on it. Since the brand itself is very new, getting people to trust it and for them to use it regularly has proven to be quite challenging too,” he says. However he did have weapons to combat this and it was through consistency, persistence and perseverance. “Consistency, persistence and perseverance have always been my greatest weapons, and getting people to trust the product by me consuming it too has proving to be more than effective”, he says.

“I believe in my products and I sell them to each person like it’s my first time doing it”, he passionately says. He also shares what he believes has been the biggest contributer to his business. “I believe the way through which I market and promote it has been the biggest positively contributing factor that helped it gain so much recognition within a short space of time”, he says. He also adds that the people around him that have been sharing his posts, buying the products, talking about it have been more than helpful and have played a role bigger than he has.

“I strongly believe with all my heart that anything done with dedication, honesty and order, God will bless. My commitment to the business and in involving God has proven viable since I started embarking on this journey. Leyinene has not been around for that long but within this short space of time, we’ve achieved more than I could’ve possibly imagined. And God is the one to thank for all of this”, he says.

He shares his advice to other people who would like to start businesses of their own. “Your business is your full time job and things won’t just happen for you, you have to make them happen. But above all, Build, Maintain, Improve & Repeat. That’s the formula.”

So what are you waiting for? Order your Leyinene products and enjoy a mouth-watering taste! You can do this on +27631315497 or inbox him on Facebook, he is Malcolm Favour.

Written by- Dimpho Malatjie

Leave a Reply

0 Comments
scroll to top